Ottawa Senators Mega Match Up

Objectives

• Capture consumer preference data to determine Game Packs
• Increase Facebook fan base
• Increase duration of Facebook visits

Business Intelligence

• Data capture app
• Online tracking and data sharing

Solutions

• Facebook contest entry app
• Sweepstake app
• Viral marketing tools

How It Worked

The "Mega Match-up" asked fans to select their top 5 most anticipated games in the upcoming 2010–2011 schedule, to be entered into a draw to win a pair of tickets to the home opener game against Buffalo Sabres. The custom app was hosted on the Ottawa Senators' Facebook page and was fan-gated so only accessible to people who "Like" the fanpage.

A Drag and Drop app allowed fans to select their top 5 games and rank them in order from 1 (being the most anticipated) to 5 (least anticipated). All participants were required to complete a contest entry form, providing data and profiling information for future targeting.

Captured intelligence on which games the fans are most excited about — to be used to help determine which games to bundle into game packs. (Game packs are groups of tickets sold together.)