Tourism Tofino West Coast Adventure
An integrated SMS campaign that transformed traditional media into interactive digital engagement across four primary markets.
An integrated SMS campaign that transformed traditional media into interactive digital engagement across four primary markets.
To promote Tofino as an international travel destination, SoLook Media and Treehouse Media integrated an SMS campaign designed to leverage Tourism Tofino's traditional media mix of newspaper and TV commercials. By engaging viewers with a text message "call to action", for example "Text TOFINO to 889988", participants then received an instant text message back encouraging them to go online to complete their entry form or for more information and special offers.
The newspaper advertisements and TV commercial ran in four primary markets โ Vancouver Island, Vancouver, Calgary and Seattle.
Primary Markets Reached: Vancouver Island ยท Vancouver ยท Calgary ยท Seattle โ transforming passive print and TV audiences into active digital participants through a simple text message call-to-action.
SoLook bridges traditional and digital media to create campaigns that capture attention and drive action โ wherever your audience is.
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